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Member Retention

"Planning Tip"

Member Retention

In the housing market the key phrase is "location, location, location.  But in the fitness industry the key phase is, retention, retention, retention.   Sometimes it's easier to get a potential member to join than it is to keep that member for years.   Too many health club focus so much attention on selling new memberships but will make minimal efforts to keep the new member satisfied.  There are some health clubs that simply don't have the personnel to handle member usage tracking, complaints, questions and suggestions.   In some cases it may be a matter of offering more variety of services.

We can help improve the retention of your members with many variations of club services, design and most of all member satisfaction.  We have a support team to handle member concerns right away.  Anything from housekeeping, customer care, and account services (see management) to massage therapy, personal training, nutritional analysis and tracking (see personal services).   We'll provide you and your health club with an abundance of services and choices to help retain your members.

 

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Member Retention

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COMING SOON
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COMING SOON

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Last modified: Tuesday March 18, 2008